EPL: Trading Places!
May 12, 2025

I wrote lengthy previews on all 20 EPL teams preseason and sent all of you on the free newsletter mailing list samples of two on August 9th, where I was bullish on the chances of Nottingham Forest and negative about everything happening at Manchester United. They had finished a respective 17th and 8th in 2023/24 and this season Forest are booked for top 7 and Europe and landed a dark horse bet for us @ odds of 8.0 and United are 16th.
Premier League 2024/25 (written August 2024)
Ok, I have to be honest and admit that I have not been a fan of Manchester United for the last two seasons, coming into 23/24 I noted .....
United finished 3rd with 75 points and 58 goals and won some silverware, the League Cup, their first trophy in six years and it has to be viewed as a great start for head coach Erik ten Hag. However, 58 goals is poor, almost a goal per game less than the top 2 and the same as 9th placed Brentford. It is the lowest total in recent times for a third placed team and it is not like they were super miserly at the other end, as a +15 goal difference was the lowest amongst the top 6 and way below what we would normally expect from a top 4-6 team. Having said all that , this is Manchester United after all and with third place and in the Champions League under a new head coach ,who has surely gone beyond first year expectations, they will be spending big we would assume. Well , no actually, funds are said to be tight, they have signed goalkeeper Andre Onana from Inter and Mason Mount from Chelsea, but neither of those are going to add many goals. Marcus Rashford was top scorer last season with 17, but 10 came in 10 games from the Christmas restart and was a career high total and golden spell, with no real expectation that can be repeated and it is, IMO, a massive issue. Right now, there is no #9 . Also, this squad has a bit of a soft underbelly IMO and the capitulations at Brentford (0-4 at half time) , Liverpool (0-7), Man City (0-4 at HT) were little short of disgraceful. In terms of top 4 they look vulnerable to me.
Pretty pleased with those notes, they finished 8th with 57 goals and a negative goal difference and they overperformed to hit those numbers! XP placed them 15th with 44 points and it gets worse, as xGA suggests they should have conceded an additional 16 goals! Rashford (see above) scored just 7 goals and lost his England place and an FA Cup win papered over a lot of cracks and ETH looked totally lost at times ,out of his depth and like a dead man walking! He was not replaced in the summer as seemed HIGHLY likely, whether that was because the right replacement could not be found , or the new "owners" ( Jim Ratcliffe and INEOS now own a minority share but are running the football side of the business) wanted someone to just oversee what is going to be a transition period, before bringing in their own man, who knows, but I know what I suspect! They did bring in a striker last season eventually, paying a massive fee for still only 21yo Rasmus Hojlund and 10 goals is not terrible, but six came in a five game period straight after New Year and not much either side and he is injured to start this season , just as he was 12 months ago.
There have been a lot of background changes at Old Trafford and they have begun to get rid of what is a lot of dead wood at the club, but it is a long process, with some senior players looking disinterested at times, especially when games were going against them, this was not a new development and is disgraceful! They have signed Leny Yoro from Lille and striker Joshua Zirkzee from Bologna for a combined £90m. Zirkzee is only 23yo but has had just one good season in Serie A and played only 4 minutes at the Euros for the Netherlands, with his national team preferring almost 32yo, United flop, Wout Weghorst, go figure! They could have signed a proven, albeit slightly older, EPL goalscorer in Ivan Toney for similar money. Also, Yoro has been injured on tour in the US, has had to have surgery and he will be out until at least November and possibly longer.
I further wonder if those in charge of the club know that the defence needs sorting out? During the second half of last season I wrote an article entitled: Manchester United..... the gift that keeps giving!
In those goal notes I just referenced, I wrote a throwaway line about United not being very good, which of course is all relative, but what I meant was in terms of their league placing and standing within the game and their defensive numbers have been awful for a very long time and have actually gone from bad to worse.
We have been milking this and ahead of their recent game at Stamford Bridge I posted a preview on the website outlining just how poor they had been. They lost that 4-3, they then drew 2-2 with Liverpool, but lost attempts 28-7, ITB 18-7, BC's 7-1 and xG by 3 goals! United followed up with a 2-2 draw with Bournemouth and 4-3 AET win over second tier Coventry City where they were fortunate to avoid defeat and we were big on City to score twice at odds of 3.25+. Two subsequent home games have seen them drop two points and concede three goals to the bottom two teams in the EPL.
United are weaker than the league table indicates and one who are terrible defensively and I strongly urge you to read the notes I have linked to above before backing them and then also remember that they have conceded 14 goals in six starts subsequently!
So many issues! They won the FA Cup and finished 8th, but in no way were that top half of the table ability wise and this is Manchester United for goodness sake! Having said that, they are Manchester United, one of the two biggest clubs in world football and have a serious man making decisions now and will get things right at some stage, but it will take time.
Nottingham Forest have finished 16th-17th in their two seasons since promotion and it has been a real struggle and without a four point deduction last season their position would have been unchanged. They were fortunate that Luton, Burnley and Sheffield United were so bad, as 32-36 points would have seen them relegated in many other campaigns. On a more positive note, they actually came in at 13th for xP with 50 points and xGA suggests they should have conceded 11 fewer goals. Steve Cooper departed as head coach just before Christmas and he was replaced by Nuno Espirito Santo who impressed in four years at Wolves, but barely lasted four months at Tottenham.
Cooper was fortunate to last so long as owner Evangelos Marinakis has changed his head coach at Olympiakos (one of his other clubs) as often as he has his shirt (7 in the last 2 years, with 32 games the most anyone managed in charge) and has a very Greek/Italian approach to sackings, that the rest of us struggle to come to terms with, but it works! Olympiakos having won three domestic titles in five seasons (third place in the other two campaigns) and in May they became the first Greek team to ever win a European trophy. He also owns Rio Ave in Portugal where he cleared a lot of debt and got them established back in the top flight. The only reason Cooper was given so long was because he was popular with supporters, who Marinakis wanted to win over, no one else will be as fortunate. The Greek shipping magnate is ambitious and wants European football for Forest sooner rather than later, but a campaign without a relegation battle would be a start.
Two things, I feel that Marinakis has been a little misunderstood, he certainly has the best interests of the club at heart and long term plans which go beyond the playing side. He got Forest to the promised land of the EPL after 23 years in the wilderness of the EFL and was forced into spending big and on a ridiculous number of players in that first season in the EPL and I explained the reasons why at the time ,in detail, in a post on the clubgowi website. They signed 21 players in that window, spending £150m on transfer fees , maybe another £50m on signing fees and a fortune on salaries, it was crazy/ madness and a lot of bad advice was given and a few mercenaries just looking for a payday were signed. That is where all their PSR/FFP issues really started and why they were forced to sell Brennan Johnson. They have stabilized now and last season's signings of Elanga/Wood/Murillo/Dominguez/ Hudson-Odoi all featured a lot and contributed 29 goals and 13 assists (some overlap) in a team that did not score freely. This year they have sold four players for circa £70m and added six younger players from all around Europe and beyond for £10m less and are very aware of PSR now. The additions look decent and whilst it sounds a bit pie in the sky, Marinakis has approached Arsenal about their sporting director Edu Gaspar wanting him as CEO specializing in international football. If nothing else, it shows the direction the club is looking to take and the owner is both ambitious and a fast learner.
Secondly, and I took a long time getting here, Nuno is a good coach IMO , I doubt he will get a lot of time and he knows that and will be looking for a fast start, but has some players he wants now and a full preseason and I have quoted him previously as saying that preseason is the "most important period of the season". A lot of the squad fat has been trimmed and they have a talented and very young group most of whom have top flight experience and be battle hardened and will come on for that.,,, Anderson 21yo, Murillo 22, Danilo 23, Milenkovic 22, Elanga 22, Hudson-Odoi 23, Williams 23, Gibbs-White 24 is a ridiculous list and Dominguez, Sangare ,Yates and Awoniyi are all 26 yo also. I also like the fact that issues are being addressed and Milenkovic was brought in specifically to help with set pieces which were a nightmare last season, with 22 goals conceded and the head coach inherited these problems and has worked hard all summer on a solution.
Nuno said he was really pleased with preseason, with his team looking "sharp" and putting together some "lovely passages of play" and they finally look equipped to take on the EPL . They lost 26 points from winning positions last season which needs to be addressed, but gives them some upside as does those additional 10 xP and 11 fewer xGA and the set pieces. I also understand that they are looking for a couple of additional signings.
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Good luck!
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